After being relatively quiet for the past year or two, Jaguar has unveiled its new logo and the first pictures of the upcoming 2026 electric vehicle. The iconic Jaguar head and typeface have been retired in lieu of a more modern look in the new logo, which marks a dramatic shift from the previous Jaguar identity.
Another noteworthy event is the release of pictures of Jaguar’s upcoming 2026 opening batsman. The shape is definitely that of a next-generation XF, with a stubby back and a wide front overhang. This new XF has double barrel headlamps, door-mounted ORVMs, and Jaguar’s iconic boxy (fake) grille.
Jaguar is going through a significant identity transformation. It will switch to an all-EV brand in 2026 after discontinuing almost all of its ICE vehicles. Before a full unveiling and commercial debut in 2025, the first car will be unveiled in fragments over the course of the following few months. In addition to existing in India under this new EV appearance, the brand may be developed there for both local and international markets.
Jaguar New Logo Draws Criticism and Curiosity
Some people have expressed doubt about the rebranding attempt, wondering why there aren’t any cars in the promotion. “They don’t make cars anymore,” was one comment. When compared to dating sites, they make blunders.
When other people asked about the recognisable jumping cat insignia, Jaguar said it had been “reimagined.” Jaguar responded to users who were perplexed by the lack of automobiles in the advertisement by saying, “Think of this as a declaration of intent” and “Introducing you to the future.”
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Shubhangi Gupta is a distinguished content writer and the visionary founder of The Unpleasant – Acha Nahi Sabse Sacha. With a Master’s degree in Commerce from University of Lucknow, Shubhangi has seamlessly blended her academic background with her passion for reading and writing, embarking on a successful career as a content writer since 2019.
